Profiles will require two parts: visuals and text.įor visuals, we aim for consistency and familiarity with the visuals we use on social media. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging. It’s a key part to our social media audit. One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. Here is a side-by-side comparison of the major social media platforms’ user demographics.įor Snapchat’s user demographics, you can check out this “ Who’s on Snapchat, anyway?” blog post by Snapchat. For instance, Pew has complete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, LinkedIn, and Pinterest. Do you have the resources to create what’s needed?įor the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research. Visual social networks like Pinterest and Instagram require images and videos. Resources – What personnel and skills do you have to work with? Social networks like Facebook emphasize quality content. (Once you get going, tools like Buffer can help you save a bit of time.) Time – How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start. Some things to consider that can help you choose not only which social networks to try but also how many to try.Īudience – Where do your potential customers hang out? Which social network has the right demographics? You don’t have to be on them all-just the ones that matter to you and your audience.
You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. Each network is unique, with its own best practices, own style, and own audience. Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Social media is as homogenous from network to network as soda pop is from brand to brand. Step 1: Which social media sites you should use Step 2: Fill out your profiles completely Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.
I like to think of this plan like a road trip.
Social media activity audit service how to#
Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. If you need a social media marketing plan, start here. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started.
We’ve shared before about different parts of a social media strategy- the data and research and personal experience behind what works on social media. You can see that others have climbed the social media mountain you’ve got few ideas how to get there yourself. If you’re starting from square one, it might feel equal parts thrilling and overwhelming. I’d imagine that a social media marketing strategy could feel the same way. We were thrilled at the thought of reaching the top of the climbing wall we had no idea how to get there. We saw others doing it spectacularly well. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. When I went rock climbing for the first time, I had no idea what I was doing.